STRONGSVILLE, OHIO — In a surprise move, Bill Carteaux left vertical press maker Autojectors Inc. to assume the newly created position of vice president of marketing for Van Dorn Demag Corp., effective July 20.
Carteaux, 38, takes over the worldwide marketing duties previously handled by Sid Rains, who prior to this move had headed a joint sales and marketing department at Van Dorn Demag. Rains now is vice president of sales, said spokeswoman Patrice Aylward. Both Carteaux and Rains report to Van Dorn Demag President W.G. Pryor.
Carteaux will oversee Van Dorn Demag's market research, strategic planning, product management and marketing communications.
Aylward said the company has expanded from two to six product lines since 1993. This, combined with the industry's increasing globalization, has made the company's marketing efforts more complex — prompting it to split the sales and marketing functions into separate departments.
Since 1991 Carteaux had headed the Avilla, Ind.-based Autojectors, which Cincinnati Milacron Inc. purchased in late May. He said at that time he planned to remain with Autojectors.
One of the products Carteaux now is charged with marketing is the vertical-press line of the former Newbury Industries Inc., which Van Dorn Demag acquired two years ago. Autojectors and Newbury were arch rivals in the vertical-press market. Glenn Frohring remains as product brand manager of the Newbury line.
In a news release, Pryor said of Carteaux: ``His experience with the vertical marketplace makes him a particularly valuable addition for us.''
Neither Carteaux nor the appropriate Milacron officials could be reached for comment July 21.
Van Dorn Demag, of Strongsville, makes toggle- and hydraulic-clamp injection presses and Newbury vertical machines, and distributes the Ergotech toggle-clamp presses made by Demag Ergotech GmbH in Schwaig and Wiehe, Germany.
Van Dorn Demag is part of Germany's Mannesmann Plastics Machinery Group.