Gould Plastics Inc. has established a thermoforming operation in Duluth, Ga., to make its proprietary acrylic storage products.
The business-to-business Deluxe Clearly Displays product line was introduced in January 1993 and has grown sufficiently to require in-house thermoforming capability, Michael Gould, vice president and director of marketing, said by telephone.
Maac Machinery Inc. of Itasca, Ill., installed a 4-by-6-foot, three-station rotary thermoformer and a 30-by-36-inch, single-station thermoformer, and Motionmaster Inc. of Vista, Calif., supplied a three-station computer numerically controlled router for trimming.
Until July, Gould contracted for thermoformed parts under a long-standing relationship with Curd Enterprises Inc., which does business as Multiplastics in Mount Pleasant, S.C.
Gould Plastics employs 30 and moved five miles in mid-July to a leased, 53,000-square-foot plant in Duluth from a 30,000-square-foot plant in Lawrenceville, Ga.
Gould uses direct-marketing catalogues to reach businesses needing to display magazines, brochures and promotional materials. Professional health-care and medical offices account for about 40 percent of Gould's output; government offices, 12 percent; and schools, colleges and universities, 10 percent, said Michael Gould, co-owner with his brother, David, who is president.
Now, Gould Plastics wants to market its products through wholesale office-dealer distributors and contract furniture dealers. It sells some products in Canada and the United Kingdom, and is setting up distribution channels in Europe.
Michael Gould projects the thermoformed product line will generate 1998 sales of $3.2 million and, with the in-house capability, can grow to $10 million. It still will contract for injection molded products and a wood-acrylic line that should generate another $2.5 million in sales in 1998.