CHICAGO — Chroma Corp. is expanding its presence in the rotational molding market through its Chroma-Spheres micro-pelletized color concentrates.
The McHenry, Ill.-based color concentrates maker — which exhibited at Plastics USA 98, held Oct. 6-8 in Chicago — also is on the prowl to grow through acquisitions, with an eye on the South.
Chroma-Spheres eliminate the need for grinding material into traditional rotomolding powders and allow for the use of special-effect pigments and other materials not currently available through the pre-color grinding process, Chroma officials said.
The micro-pellets, which are based on linear low density polyethylene, also can increase impact strength by as much as 15 percent, said sales and marketing director Tom Cramer.
Chroma can produce 8 million pounds of Chroma-Spheres annually in McHenry, where it operates 22 extrusion lines.
And although Chroma has 5 acres more it can use in McHenry, Cramer said the company is looking for potential acquisitions to keep up with its growing customer base.
``Customers ... want a company that can solve problems on the production floor,'' he said.
Cramer added that Chroma is seeing a continued strong response to the color seminars it organizes for customers. Recent seminars have focused on educating processors on color densities and volumes.
Chroma estimates most processors use an average of 15 percent more color than necessary because of their lack of knowledge in those areas.
``It helps when we can go in and tell people how we can save them money,'' Cramer said.