DUSSELDORF, GERMANY — Extrusion Dies Inc., which claims to be the world's largest flat-die producer for film, sheet and coatings, plans to establish a wholly owned subsidiary to serve customers in Europe, the company announced Oct. 22 at K'98.
A week before the show, the Chippewa Falls, Wis., company signed a letter of intent to buy a facility in Wiehl-Hubender, Germany, which until now has been operated by Dr.-Ing. H. Muller GmbH, a long-time EDI sales and service agent and licensed remanufacturer of EDI's dies.
William W. Brown Jr., president and chief executive officer of EDI, ultimately hopes the German office will manufacture dies for European customers.
``Our new company will eventually design dies to European standards, build them to meet European expectations, price them in euros, and back them up with service by a regionally based technical team,'' he said.
The German firm currently remanufactures about 120 dies per year, Brown said in an interview at the Dusseldorf show. EDI already is a major exporter — about half of its business is overseas.
``Our market share in Europe is not as strong as it is in the United States; it's certainly our objective to change that,'' he said.
J. Peter Muller, managing director of the German firm, will become EDI Europe's vice president and general manager.
Brown said that, when business warrants, the European office may need a larger facility.