Orville A. Bailey is president and chief executive officer of B2Emarkets Inc., a Silver Spring, Md.-based provider of Internet-based strategic sourcing solutions for the business-to-business electronic-commerce marketplace.
After earning a bachelor of science degree in mechanical engineering from Worcester Polytechnic Institute in Massachusetts in 1985, Bailey went to work at GE Plastics in various marketing management positions for the next seven years.
He left GE to study for a master's of business administration degree from Harvard Business School. In the midst of that, he was recruited by Apple Computer Co., where he got deeply involved in exploring how to facilitate manufacturer-buyer relationships electronically. Bailey earned his MBA from Harvard and in 1994 decided that his General Electric was better suited to implement an e-commerce infrastructure quickly and he returned to his former employer.
He became a manager with GE's Corporate Business Development Group, where he worked to further develop the fledgling GE Electronic Marketplace (GEM), predecessor to GE's Trading Process Network (TPN), one of the first Internet-based electronic procurement marketplaces. As director of marketing at GE Information Services, he helped commercialize TPN, and was the primary architect in developing the business case that led to the formation in 1997 of TPN Register, a 50/50 joint venture between GEIS and Thomas Publishing Co.
Bailey served as TPN Register's vice president of sales and marketing, and developed the company's business plan and strategic partner relationships. He also held executive committee responsibilities spanning overall organization design, and oversight of profit-and-loss centers. He was promoted to become its president in April 1998, but left three months later to pursue a more entrepreneurial path.
Last year, at age 35, Bailey founded Electronic Procurement Group, a provider of e-commerce strategic consulting services, and earlier this year he launched B2Emarkets Inc. (www.b2emarkets.com).