Keith Goodwin is responsible for creating and managing the marketing, productivity, development and infrastructure programs required to support Cisco System´s projected growth in the coming years.
Cisco - which manufactures high-end information-processing equipment such as routers and hubs - generates about 80 percent of its $12.15 billion in annual sales through its Web site. The San Jose, Calif., firm also handles 85 percent of customer service transactions online. Advertising Age´s NetMarketing, a Plastics News sister publication, last August named Cisco No. 1 in its list of the country´s top 200 business-to-business Web sites.
Goodwin leads the team that provides market analysis of growth opportunities, industry presence and competitive activity in each subregion of the Americas. Working with Cisco business units and the corporate marketing department, he is charged with ensuring the right programs are in place to address various market opportunities.
In addition, Goodwin is responsible for field productivity, including inside sales, customer relationship management, and developing sales and productivity tools that will help Cisco´s sales people in the field be more productive. He also oversees field development and communications, which includes training and implementing e-learning in the Americas region.
Before joining Cisco in 1999, Goodwin was vice president and general manager of Hewlett-Packard Co.´s worldwide enterprise accounts organization, responsible for sales and marketing of computer systems and services worldwide. He managed a team of 6,500 people in direct and channel sales, technical support and partner relationships.
Goodwin holds an MBA, with a concentration in finance, from Detroit´s Wayne State University and a bachelor of science degree in marketing and economics, with honors, from Central Michigan University.
