ARLINGTON, VA. — The Chemical Manufacturers Association is poised to change its name and adopt a message that will sound very familiar to the plastics industry. The group is planning to call itself the American Chemistry Council, and adopt a slogan that "Good Chemistry Makes It Possible," mimicking the American Plastics Council and its well-known advertising slogan of "Plastics Make It Possible."
CMA's board decided to make the switch at an April 12 meeting, and it will become official if CMA's membership ratifies it at its June meeting.
Spokesman Terry Yosie said CMA's research found that people identified the word chemistry as "research and innovation," and the group wanted to emphasize that.
Calling themselves "chemical manufacturers" no longer works, because some CMA members do not make chemicals, and to some extent, the public associated the phrase with pollution and environmental problems, Yosie said.
CMA plans to unveil other communications initiatives and changes in June, he said.
APC and CMA share many of the same large chemical company members and are in the same office building in Arlington.