BURLINGTON, MASS. (July 18, 2:10 p.m. EDT) — A new online plastics procurement site is targeting high-performance engineering resins and custom compounds.
The site, getPlastic.com, was launched June 13 and plans to sell resin for suppliers, taking title of the material. Among its functions is educating customers to make the best buying decisions and providing distribution, said Chris Poirier, president and chief executive officer of the Burlington-based company.
"We´re focused on the high end of the market, for customers that demand more value-added and deep-domain experience," Poirier said in a telephone interview. "We provide a high-touch element that makes us truly different from the competition."
Among its initial backers is Troy, Mich.-based Toray Resin Co. The company will use the getPlastics site to sell its resin online, instead of investing to build its own electronic-commerce site, said Toray national sales manager Bob Haley.
Processors pay a fee to conduct transactions on the site. GetPlastic, founded last year, is backed by venture capital and private investors, Poirier said.
The Web firm plans to offer its Resinate software as a source to identify and validate materials and conduct engineering functions, Poirier said. The software can search data on 35,000 plastic products for material properties, he added.