Booker is editor of BtoB, Advertising Age's newspaper of the marketing revolution. Published bi-weekly, BtoB reaches an audience of 55,000 marketing strategists and decision-makers. In addition to the print edition, BtoB maintains a Web site at http://www.btobonline.com.
BtoB and Advertising Age are published by Crain Communications Inc., which also publishes Plastics News.
Prior to BtoB, Booker was an editor at large at CMP's Internet Week, which he joined in September 1997. His beat included Java, XML, application servers and databases; he also covered IT deployment strategy, focusing on outsourcing and application service providers.
Prior to Internet Week, Booker was a senior editor at Mecklermedia's Web Week, which he joined in August 1995, where he conducted most of the paper's ·Industry LeaderÃ¶ interviewsÃ¹a regular feature. Before Web Week, Booker was a senior editor and the Midwest bureau for Computerworld, which he joined in 1989. Booker led Computerworld's Internet and electronic commerce coverage in the early days of the Web, and was responsible for creating the paper's weekly Internet Page.
A 1980 graduate of Oberlin College in Oberlin, Ohio, Booker has degrees in English and philosophy. He lives just north of Chicago and has two school-age sons.