Cosmetics molder Bridgeport Metal Goods Manufacturing Co. has expanded its market reach with the purchase of the assets of competitor Geka Brush Manufacturing Corp.
Both companies injection mold and injection blow mold eye and lip-care cosmetics packaging. Stratford, Conn.-based BMG also produces metal packaging and plastic and metal flashlights.
BMG's acquisition of Brattleboro, Vt.-based Geka wrapped up Dec. 14 for an undisclosed amount, following a year of negotiations. Geka was a wholly owned subsidiary of Cosmolab Inc. of Lewisburg, Tenn., a division of Newell Rubbermaid Inc.
The purchase nearly doubles BMG's market share, said Bob Reynolds, vice president of sales and marketing. The family-owned company does not release sales figures.
"It gives us more arrows in our quiver," Reynolds said. "Their account base is different from ours, which will give us more of a reach."
Customers range from Procter & Gamble Co. for its general merchandise line marketed under the Cover Girl label, to high-end products for Christian Dior, Estee Lauder and Elizabeth Arden.
The two businesses also were in close proximity, in addition to being close competitors, Reynolds noted. BMG's largest manufacturing base is in Hinsdale, N.H. — just across the Connecticut River from Geka's base in Brattleboro.
Geka began as the U.S. division of a German company, Geka Brush GmbH, before becoming part of Cosmolab.
Cosmolab representatives declined to comment on the sale.
BMG is not planning any extensive corporate restructuring for its new acquisition, Reynolds said.
"We've got some good management and talent that we're bringing in from Geka," he said.
The combined company will employ about 350 with facilities in Brattleboro, Stratford, Bridgeport and Norwalk, Conn.; Hinsdale; and Montague, Mass.