A special stretchable ink allows Jay Visual Packaging Inc. to print roll stock before it gets thermoformed.
The company in Lyons, Wis., has used the technology to make packages for Oral-B toothbrushes and a Reader´s Digest promotion.
Putting a label on the sculpted surface of the small toothbrush package would have been difficult, since it has very little flat space.
For the Reader´s Digest project, opaque high-impact polystyrene was preprinted on roll stock before it was formed into a clamshell. The magazine used the package to hold keys as part of direct-mail sweepstakes.
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