A recent article (April 16, Page 4 "Calif. bill sets recycling rate") regarding restrictive and onerous plastic container recycling legislation in California mischaracterized a long-running public/private educational partnership spearheaded by the American Plastics Council and aimed at increasing the amount of plastic bottles recycled in the state.
Now in its third consecutive year, APC, Albertson´s grocery stores, the California Integrated Waste Management Board and others are sponsoring a high-profile public education and awareness effort to help remind consumers that plastic bottles belong in the recycling bin, not the wastebasket. Beginning in June, plastic bottle recycling information will appear in 480 Albertson´s grocery stores statewide, during the summer special recycling events will take place at family attractions throughout the state, and radio advertising will help further remind consumers to "Do Your Part ... Please Recycle Plastic Bottles."
In many instances, plastic bottles used for shampoo, laundry detergents, and cleaning products are overlooked for recycling. With demand for recovered plastics far exceeding the available supply, public education and awareness campaigns like ours are the key to increasing plastic bottle recycling rates.
Discriminatory plastic-only container taxes in the guise of recycling legislation such as California SB 1069 simply drive up the already high cost of doing business in California, while wreaking havoc in the marketplace where lightweight and energy-efficient plastic containers are conferring economic and environmental benefits every day.
Manager, state & local public affairs
American Plastics Council