Regarding your March 12 Viewpoint about Samsonite Corp.'s demise, it is obvious that you never used its hard-sided luggage. While its advertisements were excellent, the products did not hold up well in actual use. In addition, its response to customer complaints was poor and its newer products were even more poorly designed than the ones they replaced.
Plastics may have made the ads possible, but Samsonite never fully utilized plastics' potential to make a truly sturdy product. It chose cheap over quality, short term over long term, and as a result is headed to oblivion!
Howard S. Brecher