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May 11, 2001 02:00 AM

Plastics Encounter Cleveland casts off with nautical theme

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    1725 Merriman Road

    Akron, OH 44313-5283

    For more information, contact:

    Linda Whelan

    Director of Trade Shows & Marketing

    (330) 865-6103

    AKRON, OHIO (April 27, 2001) — Plastics Encounter Cleveland will set a new standard in area trade shows when it sets sail at the I-X Center Tuesday and Wednesday, June 19 and 20, 2001 from 11:30 a.m. to 6:30 p.m. and Thursday, June 21, 2001 from 10 a.m. to 2 p.m.

    From the moment attendees walk into the plastics industry show and receive their personalized "Boarding Pass," they will know they have entered a show like no other. The I-X Center is being transformed into an island paradise where attendees can:

    check their e-mail and attend to other online needs at Surf City, an area made with actual surfboards

    order ice cream and lemonade from one of the tiki huts in the Oasis Areas

    ride a "Wave Runner" at the Plastics News booth, which is built to resemble a ship, complete with huge sails

    attend cocktail parties Tuesday and Wednesday from 4:30 to 6:30 p.m., which feature beach bands and free Tequila Sunrises

    use their Boarding Pass to collect points and earn themed prizes like sailboat-shaped pens, rubber ducks and beach bags

    stroll through aisles decked out in nautical flags, palm trees and umbrella tables

    The staff of Plastics News, which runs the Plastics Encounter trade shows, is known for its flair in creating innovative, fun and colorful trade show booths. With the purchase of the Western Plastics Expo and Plastics Fair trade shows from Advanstar last year, the staff is putting its talents toward its own shows.

    "We wanted to create an atmosphere that was fun for the exhibitors and attendees and that made an impression," explains Linda Whelan, director of trade shows and marketing for Plastics Encounter.

    Plastics Encounter's inaugural show was held in Los Angeles April 10-12, 2001, and earned kudos from exhibitors and attendees for its uniqueness.

    "I really think the idea of a theme carried like this throughout the whole facility is very unique and very effective," said Marlys Froschheuser, business development, Arizona Public Service.

    "I've been in and at a lot of trade shows and this has been the most fun. By far!" added Raumin Karimi, technical advisor, ARRK Product Development Group.

    Plastics Encounter features exhibits, networking opportunities and a world-class, on-site conference.

    Individuals interested in attending the show can preregister for free by registering online at www.plasticsencounter.com/cleveland; the onsite fee is $25. Conference registration is $395 for a

    three-day pass, or $195 for one day. Call (888) 368-7229 for more information.

    -30-

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