I am deeply dismayed by the negative spin placed upon your "The funk over junk" article on Page 1 of the May 21 issue dedicated to recycling.
As an employee of largest plastics recycler in the United States, I had hoped you would focus on the positive things I had to say about our position in the industry. KW Plastics prevents 300 million pounds of plastic from entering landfills, our rapid growth in the automotive markets, our ability to offer our customers value by creating 100 percent post-consumer products that perform as well as virgin materials at a lower cost, and our continued successful partnership with Ford Motor Co. We are certainly not alone in this endeavor. There are a great number of recyclers who continue to grow in spite of the latest market downturn.
However, you chose to paint a bleak picture as the media always seems to do. Rather than mention KW Plastics´ success story in growing our business in the face of turmoil in the automotive industry, you chose to single out pricing as the sole means for survival. Rather than discussing Ford´s tremendous foresight and willingness to work with companies like KW, Washington Penn Plastic Co. Inc., Michael Day Recycled Engineering Thermoplastics and American Commodities Inc., you chose to focus on the "lack of markets" and the need for recyclers to "cope with cutbacks."
I didn´t expect a PR article for my company and I don´t deny that pricing is a critical issue. However, a constructive and accurate approach to covering a key area of the automotive plastics industry would seem logical when you devoted an entire issue to the subject. Talk to Ford, General Motors Corp. and DaimlerChrysler Corp. about how much recycled material can be found on their vehicles. And don´t underestimate Ford´s commitment to the recycling industry. They have played an instrumental role in many a recycled company´s success. The recycling industry will experience explosive growth in these tough times. We are not just "surviving." Recyclers are flourishing and you should write about that.
KW Plastics/Recycling Division