Dow Chemical Co. is opening a new technical center focusing on resin coloring at its Midland, Mich., headquarters. The company also is touting a new software tool that it says will accurately represent and manipulate colors on a screen.
The new technical center will open in the next few months with between 10 and 20 employees. It follows Dow's launch of a European technical center in Terneuzen, the Netherlands, in late 2000.
The software tool, which Dow dubs ``Appearance Engineering,'' is aimed in part at the information technology market, where color and appearance are particularly important, said Karen Shepard-Jackson, market development manager for information technology equipment in Dow's engineering plastics division.
``Today's original equipment manufacturers and their material suppliers are challenged to meet consumer expectations for newer, hipper and more fashion-forward appearances,'' said Scott Collick, global color manager for Dow's engineering plastics unit.
Dow also unveiled a revised polycarbonate resin, Emerge PC 8600, which it touted as an ignition-resistant material for the information technology marketplace.
The company announced the new products during National Manufacturing Week in Chicago.