General Polymers has filled a hole in its distribution lineup by inking a deal with PVC compounder Georgia Gulf Corp. of Atlanta.
Dublin, Ohio-based GP had distributed PVC compounds for PolyOne Corp. of Cleveland, but that arrangement ended April 1. PolyOne now will try to transfer GP-based sales over to its own distribution unit.
``Georgia Gulf will be a one-to-one replacement for PolyOne for us,'' GP engineering thermoplastic supply manager Simon Moore said by telephone April 18. ``Their flexible and rigid [PVC] products are interchangeable with PolyOne.''
Georgia Gulf also offers a line of bottle-grade PVC compounds that PolyOne does not produce, Moore added.
PolyOne and Georgia Gulf rank No. 1 and 2 in the North American PVC compounding market. GP also distributes medical-grade PVC compounds for AlphaGary Corp. of Leominster, Mass.
Georgia Gulf had not worked with a distributor for several years until GP convinced the firm to do so.
``I think when Georgia Gulf looked at our sales force of 140 people who are knowledgeable in PVC and all the ways in which it's processed, it wasn't hard convincing them that we were the right fit,'' Moore said.
Now, the competition is on, as GP will try to retain its former PolyOne business via Georgia Gulf's product mix.
``We're clearing out our inventories of PolyOne material and will let the customer decide,'' Moore added.
GP - a division of Ashland, Ky.-based chemical maker and refiner Ashland Inc. - ranks as one of North America's largest resin distributors, with annual sales estimated at $1 billion.