The following news briefs were compiled by staff reporter Rhoda Miel at the Auto Interiors Show, held May 14-16 in Detroit.
Mini-emblems adorn Chrysler components
Dott Industries Inc. has landed a big contract by thinking small.
The company will make as many as 1 million miniature emblems for DaimlerChrysler AG's Chrysler vehicles. The emblems will be placed on air-bag covers and other key locations inside and outside the cars.
Dott, based in Lapeer, Mich., already makes an injection molded and specially decorated emblem and wing for use in various Chrysler products. Engineers took the basic design and came up with a way to make one 74 percent smaller than the previous emblem, with no loss of color or clarity, said Michael Czuchra, vice president of sales and marketing.
``This wasn't something they asked us to do,'' Czuchra said. ``This was something we decided to do on our own, then brought them the finished product.''
The company placed an order for 700,000 to 1 million of the units annually.
The Chrysler symbol, referred to as part of Dott's jewelry program, is molded in acrylic, pad printed in blue, black and red and metalized before it is assembled into the final wing ready for placement in the interior.
Rogers integrating Cellect acquisition
Rogers Corp. is working to bring its newest acquisition up to speed.
The company's purchase of the elastomeric sheet foam unit of Cellect LLC early this year gave it access to 18 patents and a line of polyolefin-based foams to complement Rogers' urethane foam systems - and a new offering for the automotive industry.
The polyolefin foam already is in production for mirror systems and offers an alternative for shielding on fuel tanks, as a soft-touch cushion on dashboards and door panels and in a variety of gaskets, seals and vibration-control systems.
Rogers, Conn.-based Rogers Corp. plans to use its automotive contacts to expand its use even further in vehicles, said Brant Cash, product specialist.
``It hasn't been used to its full potential yet,'' he said. ``The value of its patents is really untapped.''
Cellect's foam business was a $14 million operation when Rogers bought it for $10 million. Cellect is continuing to make the foam under contract at its base in St. Johnsville, N.Y., until Rogers brings production in-house.
For now, the company also is working to use Rogers' marketing and manufacturing clout in urethane foam to build potential for the polyolefin system, he said.
Serigraph's system expands into autos
Serigraph Inc. has launched an in-mold decorating program geared toward bezels and other small components in vehicle interiors.
The Gemini system, just expanded to auto suppliers, already is in use for small consumer-electronic items and other high-tech systems, according to company officials.
Within Gemini, logos and other decorative elements are screen printed or offset printed onto a clear sheet, which then is transferred in the mold onto the component.
Serigraph of West Bend, Wis., also has created a division dedicated to high-tech markets that will seek decorative trim solutions for the telecommunications, computer and wireless industries.