Royal Group Technologies Ltd. is counting on injection molded plastic window components and other new products to help it reach C$3 billion (US$1.98 billion) in annual sales by 2005.
Chairman and Chief Executive Officer Vic De Zen recently showed reporters a window construction incorporating injection molded components designed to make assembly and installation easy, providing substantial cost savings. The components are made from recycled polyolefins filled with calcium carbonate. De Zen said the new window system will be introduced this year to the Ontario market by an undisclosed Royal customer.
Woodbridge, Ontario-based Royal claims to be the biggest window profile producer in North America, with a 38 percent share of an estimated C$1.2 billion (US$792 million) market. Royal spokesman Mark Badger said the injection molding technology will supplement, not replace, Royal's extruded vinyl window profile sales.
De Zen said his firm also has developed decking systems, which it will market by the end of the year, based on mixed trash streams containing plastics. The low-cost raw materials will allow decking to compete directly with wood, he predicts.
Such recycled materials also are suited to garage doors and other outdoor building materials, he said. One project is designed to make simulated fiber-cement house siding to compete with that emerging material.
De Zen showed reporters extruded capping profiles designed to fit over plastic deck planks. The caps can come in a variety of colors, allowing homeowners the freedom to change the color of their deck every few years. The caps snap onto existing deck planks.
Royal showcased a range of vinyl and other building products at its new, 5.1 million-square-foot industrial park in Toronto.
Its recently acquired Marley Mouldings business displayed Envelop post and pole surrounds, simulated wood and stone spa surrounds, decorative millwork and other foamed vinyl building materials. Art Ramey, vice president of sales, said the Marion, Va., company recently opened a 150,000-square-foot production facility in Bristol, Tenn. The new plant is sold out and Marley may expand it to 400,000 square feet, Ramey said.
Royal broadened its Gracious Living outdoor furniture business this year when it acquired a product lineup originally developed for the Martha Stewart line at Kmart Corp.
Gracious Living bought the lineup and renamed it Martha's Vineyard after Kmart declared bankruptcy.