Bayer Corp. decided Aug. 9 that it will exhibit at NPE 2003 after all.
It's a very public reversal of a decision earlier this year by the company's North American plastics unit, which said it would not exhibit at North America's biggest plastics trade show because it wanted to explore other ways of getting its message out.
But parent Bayer AG's new global polymers unit, which includes plastics as well as polyurethanes, coatings and fibers, overruled that, said Bayer spokesman Bryan Iams. Bayer AG is based in Leverkeusen, Germany.
``Bayer Polymers has chosen the NPE ... as part of its global program to present its new leadership and organization to the world's polymers markets,'' the company said in a news release. ``The exhibition will provide a timely opportunity to promote all aspects of the new Bayer Polymers company.''
Iams declined to say why the decision changed.
Bayer's initial decision not to be at NPE drew attention because it was the first time in 15 years that any major resin manufacturer was not going to be at the show. Besides Bayer, Dow Chemical Co. also said it was not planning to be at NPE 2003, which will be held June 23-27 in Chicago.
At the time, Bayer officials in North America said they wanted to find new ways of reaching customers.
They had skipped exhibiting at a medical-device trade show in February in Anaheim, Calif., for example.
While Iams declined comment, the company's European managers apparently viewed the question of trade shows differently.
The firm did exhibit at last year's K show, a decision that it said was made in Europe.
The Society of the Plastics Industry Inc., which runs NPE, said it is ``thrilled to have Bayer back in the show.''
According to Jordan Morganstern, chief trade show and global affairs officer for Washington-based SPI, Bayer was not given any special enticements to return.
Morganstern also said that as far as he knows, Dow still does not plan to be at NPE.
The size of Bayer's exhibit space has not been worked out, Iams said.
Bayer also said it would participate in the K 2004 trade fair in Dusseldorf, Germany.