Kroy Building Products Inc. is working to change its reputation as an extruder of vinyl building products.
The York, Neb.-based firm has a facility in Fair Bluff, N.C., manufacturing composite decking under license from Strandex Corp.
In a Jan. 22 interview at the International Builders Show in Las Vegas, President John Forbis emphasized that the firm will use alternative materials that best suit each application, and work to move those through the market.
Kroy recently hired Ben Kaczmarek as its product manager for composites, a new position, and named Tony Kornichuk national distributor sales manager.
Kroy acquired the site in Fair Bluff in 2001 from Toledo, Ohio-based Owens Corning. The site boasts two 100,000-square-foot buildings. One is dedicated to vinyl extrusion, the other to composite extrusion.
``We built Fair Bluff to have a reasonably significant infrastructure,'' Forbis said. ``We have the ability to do $100 million in sales.''
Officials said their technology allows the firm to produce hybrid solutions - for instance, a composite rail product with a PVC capstock. The railing can be used on any deck system.
``People don't have to have the same look in railing and decking,'' said Mary Willard, Kroy's marketing manager.
``They want a unique look, and railing is the options area.''
On a rail system, using a PVC capstock allows for greater spans without reinforcements, officials said.
At the show the firm introduced its Timberlast composite deck product, blended from wood and virgin polyethylene.
The product includes a patented clip system that enables the deck board to ``float'' on the supporting joists.
The configuration allows for expansion and contraction due to temperature changes, according to company officials. The planks can be installed using 16-inch joist spans.
Kroy operates one other facility, in York, Neb., which is at capacity.
``We're pretty much landlocked there,'' said Rick Wearne, vice president of sales and marketing. ``All we can do is make it more efficient with processes and technologies.''
The Fair Bluff facilities boast blending and compounding capacity with ``plenty of space to add lines and grow,'' Forbis said.