A recent marketing deal will give Clariant Masterbatches and Ingenia Polymers a short cut to new sales growth.
Under terms of the deal, announced May 8, Holden, Mass.-based Clariant will offer Ingenia's white color concentrates to its customers in the blow molding and injection molding fields, while Houston-based Ingenia will do the same with Clariant's color concentrates in the film market.
``This partnership is very complementary in terms of the value each side gets,'' Clariant North American marketing director Jean Sirois said in a recent telephone interview. ``This gives [Clariant] access to the film market without having to refocus our sales force.''
Sirois estimates the arrangement eventually could yield annual sales of $50 million for the two companies in consumer packaging, agricultural and industrial films, and other areas.
Ingenia hopes to gain from ``big opportunities'' for its products in blow molding and injection molding, according to George Paidoussis, Ingenia's vice president of sales and marketing.
Ingenia operates compounding plants in Houston; Bramford, Ontario; and Calgary, Alberta. The firm employs more than 200 and has posted double-digit growth rates every year since 1986, Paidoussis said. The firm, which changed its name from Wedtech Inc. in 2001, installed a new twin-screw extrusion line in Houston late last year.
Privately held Ingenia does not divulge its annual sales.