WASHINGTON (June 30, 10:30 a.m. EDT) — Plastics Pipe Institute Inc. plans in late summer to launch efforts in Detroit, Houston and North Carolina to push the issue of product specification.
PPI's marketing committee selected those places as first-phase targets for an outreach campaign espousing polyethylene pipe's value in addressing municipal infrastructure needs.
Washington-based PPI chose jurisdictions in which each of the group's five product segments could have an interest, PPI executive director Rich Gottwald said by telephone.
“Historically, PPI has done research and technical studies and marketing. Now, we will try to change specifications to our favor.”
The Detroit and Houston urban programs will focus on construction specifications along with community perceptions. The proposed North Carolina effort also will deal with PPI members helping develop adequate water and wastewater facilities in a rural community yet to be identified. PPI is in discussions with the Washington-based nonprofit Rural Community Assistance Program Inc. and RCAP's Southeast regional unit.
On May 7, Mosaic Communications Inc. of Calgary, Alberta, showed PPI members a preview of the expanded awareness campaign during the trade group's conference in San Diego. PE pipe currently accounts for about 5 percent of all materials used in water and sewer applications, according to PPI.