Paint manufacturers that exhibited at the 2003 National Hardware Show are encouraging consumers to paint plastic products like lawn furniture, mailboxes and fencing.
Cleveland-based Krylon Products Group introduced Fusion earlier this year, touting it as the first consumer spray paint for direct application to plastic that requires no sanding or priming. Krylon is a unit of Sherwin-Williams Co., also based in Cleveland.
Officials said the most popular application has been on children's toys and patio furniture to freshen appearances.
The firm has 32 colors that also can be applied to siding and exterior applications on the home.
``We see [paint for] plastic as a whole new category,'' said Paula DePasquale, Krylon's spokeswoman.
The firm met its entire 2003 forecast in April after introducing the product in January.
``There was a strongly held belief among consumers that you can't paint plastic,'' said Mark Ksiezyk, senior product manager.
``We had to change that.''
Just a few booths away, competitor Rust-Oleum Corp. of Vernon Hills, Ill., offered competition with its Plastic Primer.
The specially formulated primer provides a tight bond for a topcoat, which the company touts for superior paint adhesion and durability on plastic.
``What we've found is that consumers look to personalize everything,'' said Christine Silverman, assistant brand manager. Although she would not disclose the sales numbers, Silverman did say the product has wide distribution.