Nypro Inc. President Brian Jones suggests the following reading materials for those interested both in doing business in China and in seeking ways to cope with speed of change.
* The October 2003 edition of the Harvard Business Review features a special report on China. The three-story report includes sage advice on how to negotiate with the Chinese, while offering insights into the coming economic transition in the country, and assessing the strategies of some Chinese firms, such as appliance maker Haier Group, that are emerging in global markets. A 50-page reprint of the stories, plus summary points and tips on additional reading, can be ordered online as part of the publication's ``OnPoint Collection'' via www.hbr.org.
* A pair of books by Clayton M. Christensen - The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail and The Innovator's Solution: Creating and Sustaining Successful Growth, co-authored with Michael E. Raynor.
The first is a former best seller, and Jones describes it as ``160 pages of radical thinking, about how very well-managed companies in the world can be attacked by disruptive technology, and how you might develop a strategy to deal with it.'' The second book, now climbing the business best-seller lists, is the follow-up, offering advice on how to survive and thrive.
Jones said Nypro hired Christensen, a Harvard Business School professor, 41/2 years ago to assess its prospects, even though the molder just had completed its 15th year of record sales and profit. The result: ``We concluded that, if we did nothing, there were forces at work that would put us out of business in five years.'' Nypro's course of action since then has been strongly influenced by what it learned from Christensen.