The American Plastics Council said it is looking at significant spending cuts in its advertising program, even as its parent group, the American Chemistry Council, has put off making a decision on a separate chemical industry public image campaign.
The ACC board met Jan. 27, but did not decide whether to move forward with the chemical industry image program. Both groups are tightening their belts, driven in part by the industry's difficult economic situation.
APC is part of ACC.
Rod Lowman, APC president, said the plastics group has been given budget targets, and is developing different scenarios to meet them.
``The biggest change - we'll be cutting back significantly on the APC advertising program,'' Lowman said.
APC spends about $19 million annually on its television advertising, but lost three large dues-paying members last year that were upset at decisions made by ACC.
Lowman said the size of the cuts will depend on what ACC ultimately decides about its own campaign.
The groups, which both are headquartered in Arlington, Va., plan to integrate the two campaigns.
ACC spokeswoman Kathleen Ambrose declined to say when the chemicals group will make a decision.
``It's not unusual for a large, consensus-driven organization like this to take its time and deliberate thoughtfully,'' she said.
ACC's Executive Committee meets in April, and its full board meets again in June.
Lowman said APC does not envision layoffs from its 15-person staff.
APC is down from a staff of about 50 before its merger with ACC in 2002, but many of those former APC staffers were transferred to the ACC payroll, where they still perform some plastics-related work, Lowman said.