GE Advanced Materials' increased emphasis on technology has resulted in a flurry of new products.
Tops among new launches GEAM officials discussed at a Jan. 29 media event in New York are:
* ``Super high-heat'' grades of Ultem-brand polyetherimide that can withstand prolonged exposure to temperatures as high as 625Ã¸ F.
* Illuminex-brand diffuser films made from Lexan-brand polycarbonate. The films were commercialized in Mount Vernon, Ind., late last year and are targeted at notebook computers and other flat-panel optical displays.
* High-performance films made of Ultem PEI for insulation, heaters, tapes and labels. These can replace PET films and can be thermoformed, embossed and heat sealed, according to global marketing manager Greg Adams. The films are in commercial production in Bergen-op-Zoom, the Netherlands. Additional new Ultem films for flexible printed circuits will begin commercial production in Bergen-op-Zoom next year.
* A ``wing to wing'' approach in electronics within GEAM, which now includes plastics, silicones and quartz businesses. Adams said this approach could start with quartz semiconductors and move to silicon chips before moving on to connectors and cell phones made from GE plastic resins.
* Lexan SLX film for automotive paint replacement. This film currently is in use on MCC Smart Roadsters being made in Germany.
* A pair of new Lexan PC grades for cell phones - one that offers better temperature performance, impact strength and UV stability; and a second with 50 percent better flow for thin-wall uses. The latter grade is being used in Motorola cell phones.