Plastics officials are all too familiar with globalization's impact on manufacturing, but may be less informed about how the trend affects product design and development - equally important links in the supply chain.
An international lineup of 10 presenters at the March 23 Design Day conference - organized jointly by Plastics News and the Industrial Designers Society of America - will delve deeply into that topic.
The conference is part of the March 23-25 Plastics Encounter Southeast trade show in Charlotte, and follows both the IDSA Southern District's annual conference and the annual SPI Structural Plastics Conference and new-product design competition.
Those intrigued by Asia's growing role in design can hear first hand from speakers intimately familiar with the Chinese and South Korean markets. Speakers will include:
cElaine Ann, director of Hong Kong-based Kaizor Innovation, which helps foreign companies understand design strategies for the Chinese market.
cEunSook Kwon, a University of Houston associate professor of design who consulted for years in South Korea for leading firms such as Samsung.
cGary Nightingale, who leveraged his years working in China for contract manufacturer Flextronics International into his own Hong Kong-based business, Global Diligence Ltd., which helps manage sourcing of manufacturing, tooling and design services. Nightingale also works as international business development manager for Plano, Texas-based design consultancy Ignition Inc., and is helping that firm set up operations in Asia.
Additionally, former Siemens AG design director Christoph B"ninger, who now is president of Europe's largest design consultancy, designafairs GmbH in Munich, Germany, will share insights about the European design scene. Motorola Inc. senior design director and IDSA President Bruce Claxton will moderate a roundtable discussion of global design issues.
Other speakers - Bob Wenning of TBM Consulting Group Inc. and Brian Roderman of PDS Development - will discuss collaborative development techniques. Two presenters from Dura Automotive Systems Inc. and RKS Design President and Chief Executive Officer Ravi Sawhney will offer case studies on two new products, respectively - a vehicle window regulator and a series of plastic-bodied electric guitars.
Those interested in design, development and manufacturing also will find significant relevant content in the March 21-23 Structural Plastics and March 20-22 IDSA conferences that immediately precede Plastics Encounter. The Structural Plastics Conference's new-product design contest will showcase innovative applications in a 10,000-square-foot gallery on the show floor.
For more details, visit www.plasticsencounter.com or call (888) 368-7229.