It's official. For its U.S. headquarters, Cincinnati Extrusion GmbH has picked ... the Greater Cincinnati area.
The Vienna-based extruder maker had announced in May that it would sell machines in the Americas early next year. Officials then would only say they were looking at the Midwest, but declined to talk about specific cities.
But Cincinnati Extrusion now has placed help-wanted advertisements saying the location will be in the Greater Cincinnati region. Hans Berlisg, marketing director, confirmed the decision. He said Greater Cincinnati includes northern Kentucky, including the Erlanger area, where several other machinery companies are based.
Why do extruders made in Austria carry the Cincinnati name? First, some background: The Vienna-based extruder company had been part of Milacron Inc. since 1969 when Milacron, the Cincinnati-based plastics machinery maker, bought the Austrian operation.
Milacron also began building extruders in the United States in the 1970s. Then in 2000, Milacron sold the Vienna extruder plant to SMS AG, which kept the right to retain the Cincinnati Extrusion name, which is well-known in Europe.
Milacron and Cincinnati Extrusion signed a noncompete agreement, keeping them out of each other's markets. That agreement expires at the end of 2004.
The Cincinnati vs. Cincinnati showdown was set up in recent months. In April, Milacron announced it would start calling its U.S.-made twin-screw extruders Cincinnati Milacron, doing away with the name ExtrusionTek Milacron.
At a May news conference in Vienna, Cincinnati Extrusion executives announced they will begin pursuing business in the Americas starting in early 2005.