Helmar Franz said Demag Plastics Group wants to be the No. 1 player in several key market segments, as DPG presented a united front at K 2004 for its injection press factories in Germany, the United States, India and China.
``If you do not target for No. 1, you will never be No. 1,'' Franz said during a K news conference.
DPG was formed in 2002 by the merger of sister companies Demag Ergotech in Schwaig, Germany, and Van Dorn Demag of Strongsville, Ohio. Through joint ventures with other companies, DPG also runs plants in Chennai, India, and Ningbo, China.
K 2004 marked DPG's first major trade show with an integrated product line. After the show, the company said it had booked 60 percent more orders than at the last K, in 2001.
In Dusseldorf, DPG announced its fiscal 2003 sales rose 11 percent, to 343.5 million euros ($407 million) from the year before. Orders hit 349.5 million euros ($415), up 15 percent. The company booked orders for 2,596 presses in the fiscal year, which ended Sept. 30.
Franz said DPG's goal is to be No. 1 in big-tonnage machines in North America, in small presses and packaging machines worldwide and in electric molding presses in Europe and North America.
The factory in Strongsville is well-positioned to help DPG become the top large-tonnage player in North America. DPG currently has a 30 percent share of the U.S. market for injection presses with 1,000 tons of clamping force and higher, he said.
``That's a great success, and our target to be No. 1 in North America for the big machines is a reachable target,'' Franz said.
In India, the joint venture, called L&T-Demag Plastics Machinery Pvt. Ltd., is building a larger plant in Chennai, and N.S. Sivaraman, chief executive officer, said it now is the largest player in India.
``When the new factory is ready in April 2005, our [annual] capacity to manufacture will go from 300 to 600 machines, or maybe a little more,'' Sivaraman said.
The China factory, Demag Haitian Plastics Machinery Ltd., already has doubled its own capacity, also to 600 units, after moving into a new factory in February.
Franz said global statistics show China's influence. Worldwide, 70,600 injection presses were built in 2003, but that fell to about 63,700 in 2004 - largely because of measures taken by the Chinese government to slow its overheated economy, he said. Even so, Franz said government moves to tighten loans and land for development will affect small domestic companies, not multinational manufacturers that are the key customers for DPG.
In its quest to become a single global company, DPG now has a single controller, the NC4, for its injection presses worldwide, according to Gerd Liebig, chief strategic marketing officer. At K, the company introduced its NC5 controller, with improved hardware, as an option.
In K show technology news, DPG:
* Debuted its large-tonnage, two-platen press, showing a 1,210-ton Titan molding a protective automotive cover. A six-axis Kuka robot removed the parts. The press line boasts increased tie-bar spacing.
* Launched the all-electric IntElect globally. The company is making smaller IntElects, which use a direct drive, in Wiehe, Germany. Strongsville is building larger IntElects from 220-385 tons, with a belt and ball-screw power transmission. Both plants will ship the all-electric presses around the world.
* Announced two larger sizes of the El-Exis S line of hybrid electric/hydraulic machines, now in 615 and 730 tons. DPG markets the machines for high-speed molding of packaging on multicavity molds and large stack molds.