I have been employed directly in the plastic machinery business for 24 years. When I am asked what I do for a living, the response I typically get is either one of ignorance or invisibility.
The general public needs to realize the impact on the economy of the plastics industry. They need to know that we are a highly self-contained recycling business — we use our own production scrap; in fact, it is what makes the plastic goods they purchase so affordable.
The only advertising campaign I have seen [touting the importance of the plastics industry] was from the American Plastics Council, and the campaign was weak, in my mind, only pointing out where plastics are used every day, not the benefit of plastics, the economic factors, etc.
I am in full support of spouting the good side of the plastic industry. Keep up the good work.
New Tech Machinery Ltd.