Extruder Kroy Building Products Inc. has a new headquarters, new staff and a new brand image as the firm recovers from underperforming expectations in recent years.
Dave McCready, who was named president in January 2004, said the most notable change during the past 12 months is in personnel, because 17 of the top 23 positions in the company are new.
In August, Lannie McCoy became vice president of operations and John Bailey became vice president of sales and marketing. Last month, Matt Fangman became vice president of finance.
``The new people bring with them a wealth of functional expertise and have blended well with the existing employees,'' McCready wrote in a Jan. 26 e-mail.
Instead of having executives spread out over four cities, McCready consolidated them in Cary, N.C. The firm had been headquartered in York, Neb., where it still operates an extrusion facility. Its facility in Fair Bluff, N.C., manufactures vinyl and composite products.
``I wanted all personnel not in a territory or directly tied to a plant to be in one location,'' McCready said.
The firm unveiled its logo at the International Builders' Show, held Jan. 13-16 in Orlando. Three words stand out on the marketing materials: fence, deck and rail.
``The goal was to create something that was known in the building materials industry,'' said Chris Bednar, Kroy's new marketing director.
McCready would not disclose specific expansion plans, but said Kroy has the ability to expand the York and Fair Bluff sites.