China and globalization loom large on the minds of industrial designers, and different firms are tackling the challenge in different ways.
Attendees can hear about a couple of approaches from speakers from Ziba Design Inc. and PDS Development Inc. at the Plastics Encounter Design Day conference, to be held May 25 in Indianapolis.
Henry Chin, creative director at Portland, Ore.-based Ziba Design, has worked at the 90-person design consultancy for 18 years.
He helped the company win a major deal to redesign the product line of Chinese computer giant Lenovo Group Ltd., which recently bought IBM Corp.'s personal computer division. Chin also manages Ziba's relationships with Procter & Gamble Co., Microsoft Corp. and Whirlpool Corp.
Chin will explain how the company has succeeded internationally without having to make large investments abroad.
PDS Development, meanwhile, stepped up its efforts in industrial design a couple of years ago when it added Brian Roderman from Ignition Inc. as its vice president of design in the company's Dallas office. Now the firm has formed a joint venture with a partner in Wuxi, China.
Ken Buras, who is vice president of development and manager of PDS' office in Houston, has been working with suppliers in Asia for more than a decade.
At Plastics Encounter Design Day, Roderman and Buras plan to share their experiences in expanding globally while striving to eliminate traditional barriers between industrial design and mechanical development.
The two men also will join with Chin in an open discussion with attendees about ``going global.''
The conference will be presented by Akron, Ohio-based Plastics News and the Dulles, Va.-based Industrial Designers Society of America at the May 24-26 Plastics Encounter Midwest trade show in Indianapolis.
To register or for more details, visit www.plasticsen counter.com or call (888) 368-7229.