Diamond America Corp. aims to get a higher national profile, as the single-screw extruder maker works more closely with its sister company, Akron Tool & Die Inc., to supply complete systems to a broader customer base.
Currently, the two companies operate out of separate buildings - Diamond America in a 16,000-square-foot plant in Tallmadge, and Akron Tool & Die in a 10,000-square-foot facility in Akron, Ohio.
Mike Magee, owner of Diamond America and Akron Tool, has set up Akron Specialized Products Inc. as a holding company to coordinate both businesses.
Each company will retain its separate identity, but within the next year, the firms will be in a single building, help them to run more efficiently and with an integrated strategy, said Pat Warmington, the new president and chief operating officer of Akron Specialized.
Officials are looking at buildings in the Akron area of about 40,000 square feet, he said.
Warmington, whose background includes executive posts at firms in the commercial truck trailer and the aluminum manufacturing industries, started the new job March 7.
Warmington and Diamond America President Tom Allen discussed their new strategy in an interview at Diamond's Tallmadge factory.
Warmington stressed that 4-year-old Diamond is the core business that ties everything together.
Allen said the company wants to differentiate itself, geographically by becoming nationwide, and also by supplying complete systems, instead of simply selling ``one-off'' extruders, screws and barrels. For example, Diamond America wants to push more aggressively into extrusion lines for profile, film and sheet.
Diamond also is looking at forging business alliances with downstream extrusion equipment suppliers. Warmington said they are talking to some companies, but he declined to name them.
Another goal is to add more manufacturers' representatives, and to improve support for sales people, including quicker turnaround on quotes.
The first new manufacturers' representative is LaBelle Industrial Sales Inc. in El Paso, Texas.
Diamond America is a young company, but its management and employees have long years of experience from the old Akron Extruders Inc.
Diamond was founded in 2001, after Milacron Inc. bought Akron Extruders and closed the headquarters in Canal Fulton, Ohio.
Former Akron Extruder people also started another company, Akron Quality Feedscrews Inc. The two companies merged in 2002.
Magee's original company, Akron Tool & Die, was established in 1941 to serve Akron's rubber industry, and later diversified into plastics.
The company machines extrusion dies for sheet and film, barrels for single- and twin-screw extruders, feed screws and strand pelletizing dies.