Plastics News is preparing to launch a weekly electronic news service - in simplified Chinese and in English - for readers in Greater China. The service will consist of an e-mail news broadcast called Plastics News China eWeekly, linked to a new Web site, www.PlasticsNews .com/China, with news stories and features specifically for readers in China.
The e-mail service is free, as is full access to the Web stories.
The launch is planned for mid-June before the Chinaplas trade show in Guangzhou, China, where PN will be exhibiting.
The advertiser-supported service targets senior management operating plastics and design businesses in mainland China, Hong Kong and Taiwan.
Plastics News initially plans to deliver eight to 12 headlines and story summaries to about 25,000 subscribers. The headlines will link back to more complete stories on the new Web site.
``No market is moving at a more breakneck pace than China,'' said Robert Grace, Plastics News editor and associate publisher. ``Executives and managers there have a strong need for timely, independent business, market and technology news from around the world. We plan to provide that information to plastics and design leaders in China - just as we have done in North America for the past 16 years.''
The news service will cover new technologies and applications, materials supply and demand, trade and legal issues, design trends, tooling news, environmental and labor issues, end-market and economic prospects, processing and machinery developments, management best practices, and company profiles.
Plastics News staff reporters, correspondents and contributors around the world will provide the content. The newspaper is beefing up its network of news correspondents in Asia to assist with the project.
``We're working on several fronts to expand our circulation base, and we expect readership to grow substantially throughout the Pacific Rim,'' said Plastics News Publisher and Vice President Tony Eagan.