Tyrell Inc. has launched a blemish-treatment device costing more than $200 and is emphasizing the product's styling.
Clinical trials demonstrated that 90 percent of blemishes treated with the Zeno device disappear or fade within 24 hours. That potential warrants the high retail price, the Houston firm said.
Worrell Inc. in Eden Prairie, Minn., worked on product design and development. Three-Five Systems Inc. of Redmond, Wash., is handling final assembly.
Tyrell recognizes the product is labor intensive, said design firm President Bob Worrell.
Worrell designers minimized evidence of a parting line, putting the line on the tangency of radii going around a corner and meeting a flat surface. The product is made of acrylic, ABS and polycarbonate, among other materials.
Tyrell was ready to market Zeno but held back for months pending approval from the Food and Drug Administration for over-the-counter sales, which Tyrell received June 1. The company is targeting medical offices and related salons for initial distribution. It expects sales of more than 100,000 units from June through December.
``We expect a tenfold increase in 2006,'' said Lee Stranathan, marketing vice president. ``The wow factor of the device is very compelling. It's the best sales tool we have.''
Robert Conrad founded Tyrell in 2002 to develop his Zeno invention. He and his brother, Charles Conrad, a neuro-oncologist at M.D. Anderson Cancer Center in Houston, patented the proprietary ClearPoint technology.
To carry the product into the marketplace, Tyrell hired Walter Klemp as president and chief executive officer in late 2003.