The [Page 1] Sept. 26 story “ACC launches $20 million image campaign” reeks.
I'm vomiting cliches: Those who forget history are doomed to repeat it; what goes around comes around; dejÃ vu all over again.
The reason that “APC did not see any dip in plastics (consumer image) ratings when it cut ad spending in half in 2004, to $10 million” is because $20 million is far below the Target Rating Points spending level required to positively influence consumer opinions. APC's own previously paid-for studies show that!
I was a member of the APC advertising committee when we were given that information.
Eureka! (That's another cliche.)
Comad Management Group Inc.