Large corporations should be ashamed
Almost 27 years ago, LeeAnn Plastics started up as a brand-new custom injection molder.
At the time, we went from a good economy in 1979 to a horrible one in 1980. During the time, many of the companies we were doing business with were cutting suppliers. Being a very small company, we were eliminated based on our inability to supply the full package. Then came the company buyouts, eliminating more of the small companies that we could do business with.
In the last few years, we have read Plastics News, and have heard from companies like Visteon, that have stated that companies like ours will not survive if we are not dealing worldwide. With the recent problems at General Motors and Collins & Aikman, maybe some people are starting to wake up to the fact that bigger is not always better.
To General Motors, which wants everyone to buy American and feel sorry for the financial condition it is in: No way! GM started buying and sending jobs outside the United States. The company gave away the store to the unions. And it passed the costs on to the people who bought their vehicles. GM fostered the Visteons and the Collins & Aikmans. Now it has only them to deal with.
We may be a small mom-and-pop shop, but we still supply a very competitive product to other small companies.
To the very large corporations: Shame on you! You should have taken a lesson from our federal government, as it can't run its business any better than you.
Gary L. Kirley
LeeAnn Plastics Inc.
Burr Oak, Mich.
ACC shouldn't shift funds from plastics
The [Page 1] Sept. 26 story ``ACC launches $20 million image campaign'' reeks.
I'm vomiting clichés: Those who forget history are doomed to repeat it; what goes around comes around; déjÃ vu all over again.
The reason that ``APC did not see any dip in plastics (consumer image) ratings when it cut ad spending in half in 2004, to $10 million'' is because $20 million is far below the Target Rating Points spending level required to positively influence consumer opinions. APC's own previously paid-for studies show that!
I was a member of the APC advertising committee when we were given that information.
Eureka! (That's another cliche.)
Comad Management Group Inc.