To raise the profile of its plastics processing capabilities, GM Nameplate rebranded its Beaverton, Ore., operation as the Elite Plastics division instead of the Oregon division.
Elite Plastics employs 130, occupies 45,000 square feet and operates 22 injection molding machines of 50-600 tons and three compression molding presses. Company surveys had showed that many GM Nameplate customers were not fully aware of the company's plastics capabilities. Processes include in-mold decoration and rubber over-molding.
GM Nameplate acquired the Oregon operation in 1995 and has invested recently in a robotic spray paint room and additional capabilities in laser etching, screen printing, pad printing and assembly. The services mesh with capabilities of other GM Nameplate divisions in membrane switches, nameplates and graphic overlays.
Privately owned GM Nameplate, based in Seattle, employs nearly 1,000 at five domestic facilities and others in Canada and China.