Dow plans to return to NPE as a sponsor
Dow Chemical Co. is returning to NPE, but attendees won't find the global plastics leader on the show floor.
Instead, Midland, Mich.-based Dow will be sponsoring the event's five-day technical conference, which will include presentations from Dow on energy management and new elastomer technology.
Dow also will host a customer center at McCormick Place in Chicago, where NPE 2006 will be held June 19-23. The firm also will hold an elastomer-related news conference during the week.
In a March 30 news release, Dow officials said the technical sponsorship is the first in NPE's history.
Dow opted not to exhibit at NPE 2003, instead meeting with customers at an off-site customer center. This time around, the company tried to find a way to differentiate itself from other companies at NPE, a company spokesman said.
``We wanted to draw attention to our technology, rather than being one booth in a sea of many,'' the spokesman said. ``We wanted that [technology] theme in place and thought this would be a better way to get the message across. There's still value [for Dow] at NPE, but we have to approach it creatively.''
The spokesman declined to provide financial details but said Dow's total investment in NPE 2006 will be roughly equivalent to the cost of buying and staffing a booth.
Bill Carteaux, president of the Washington-based Society of the Plastics Industry Inc., said Dow's return ``is a win for our exposition and the industry.'' SPI sponsors the triennial event.
About half of Dow's $46 billion sales total in 2005 came from plastics and related products. Dow is a world leader in the production of polyethylene, polystyrene and other materials.
NPE 2006 expects to draw 2,000 exhibitors and more than 75,000 attendees, organizers said.