Fosters Wine Estates, a subsidiary of Melbourne-based brewer Fosters Group Ltd., will beat a ban on glass bottles in the English cricket season this summer by selling its Wolf Blass wine in 6.3-ounce PET bottles starting in April.
A Fosters spokesman said the company tested wine-filled PET bottles during Melbourne's Spring Racing Carnival, Australia's biggest horse-racing event.
Fosters has not yet marketed the product in Australia, despite a ban on glass at many sports grounds. ``We just haven't made a decision on what our position is in Australia,'' he said.
He said the European launch was ``occasion based,'' because market research had indicated people wanted to overcome the glass ban at Test cricket grounds.
Plastic bottles for wine have been used at sporting events in the United States since last year.
Fosters would not disclose the PET bottles' manufacturer.