Alpla Werke Lehner GmbH & Co. KG has formed a joint venture to enter the Indian market with its first blow molding site there.
The Hard, Austria, firm opened a plant in Baddi, India, in January, joining with Yodeva Plastics Pvt. Ltd. of Hyderabad, India, according to Nicolas Lehner, Alpla chief commercial officer.
The venture, Alpla India Pvt. Ltd., has three extrusion blow molding machines. The plant will serve international consumer companies in the region. Consumer goods majors like Unilever and Procter & Gamble Co. are moving there, Lehner said.
Vagish Dixit of Yodeva Plastics will be general manager of the venture. Yodeva is minority stakeholder.
``India is a fast-growing market, but you also have to know how to do business there,'' Lehner said April 18 by phone. ``Yodeva has been in injection molding but also extrusion blow molding.
``They have a good market overview and experience in that market. We have the intention to move more machines there. It's just a starting point.''
Baddi is in the state of Himachal Pradesh, in northern India, a region targeted for economic development by the government, according to the Ministry of External Affairs. The state government already has developed 29 industrial areas and nine industrial estates, according to the ministry.