Innovation and technical service have paved GE Plastics' business strategy in Argentina.
Edson Simielli, marketing director for Latin America, said the firm has opted to apply local technologies and concepts that have been successful abroad but are new in Argentina.
``We've been placing emphasis on technical parts for the automotive and electrical/electronic industries, which resumed growth as of 2004,'' Simielli said. He mentioned a possible capacity expansion at the firm's Tortuguitas, Argentina, unit. He did not provide any details.
The plastics engineering sector has not suffered pricing-control pressure in Argentina other than what comes from the market, he said.