MISSISSAUGA, ONTARIO (May 31, 2:25 p.m. EDT) — Taiwanese auxiliary equipment maker Shini Plastics Technologies Ltd. has opened a North American office to boost its profile on the continent. To reinforce its push in North America, Shini is exhibiting at NPE 2006 and promoting equipment it has designed to meet North American quality and safety standards.
Shini equipment has been sold in North America mainly through original equipment manufacturers that put their own brand name on the machinery. Shini Plastics Technologies (Canada) Inc. will sell Shini-branded machinery through distributors and sales agencies.
Shini Canada is a joint venture between the Taipei, Taiwan-based company and Richard Hamilton. Hamilton also is president of auxiliary equipment supplier Hamilton Avtec Inc. The businesses are separate, but both are based in Mississauga. Processors can buy Shini equipment from Hamilton Avtec under the Hamilton Avtec brand. Hamilton said his company has been selling Shini machinery under the Hamilton Avtec name for more than 20 years.
In a telephone interview, Hamilton said Shini is a major player in the global market for auxiliary equipment, but since most of its equipment sales in North America have been under other OEM brands, the Shini name is not well-known here.
Shini's strengths are in making standard equipment in high volume to be cost-competitive, Hamilton said. Its lineup includes granulators, vacuum-loading equipment, material dryers, water and oil mold-temperature control units, and water- and air-cooled portable chillers.