China's leading plastics processors trade association signed a cooperation agreement June 20 with Plastics News that will help the publication to boost its brand across the mainland.
Liao Zhengpin, president of the Beijing-based China Plastics Processing Industry Association, signed the agreement with PN Publisher and Vice President Tony Eagan at the NPE show in Chicago, where Liao was leading a delegation of Chinese companies.
Under terms of the deal, CPPIA will help promote PN's bilingual China eWeekly electronic newsletter and companion PlasticsNews.com/China Web site to CPPIA's 2,000 processor members. In return, the Akron, Ohio-based newspaper has granted permission to the association to republish some of PN's Chinese-language news content in the CPPIA-controlled monthly magazine World Plastics.
World Plastics, headed by editor Li Hanpeng, will have rights to reproduce an average of three pages of attributed, copyrighted Plastics News content in print each month, 45 days after those stories have been broadcast via e-mail or posted online for readers of PN's China eWeekly. CPPIA and Plastics News also will display each other's hot-linked logos on the other's Web site, and strive to cooperate in other ways, as well.
Liao, who has headed CPPIA for the past eight years as its president and secretary-general, said CPPIA believes that ``the partnership between the association and the leading plastic publication in North America will benefit both parties and bring important market information to the fast-growing Chinese plastics industry.''
CPPIA was founded in 1989 and has about two dozen subcommittees for specific industry sections such as agricultural film, plastic profiles and sheet.
``This deal will add further credibility to PN's brand in the fast-growing China market,'' Eagan said, while allowing the U.S. newspaper to continue to be first to deliver breaking industry news electronically, in Chinese and English, to readers there and beyond. Plastics News currently delivers an average of 12-15 stories a week via e-mail each Tuesday evening to about 18,000 recipients of the China eWeekly, which is free to all readers.
Additionally, traffic on the publication's China Web site has been climbing sharply, and one year after its launch has reached nearly a quarter-million page views per month.