Holland Colours Americas Inc. brightened NPE with several new products.
The Richmond, Ind.-based company launched Holcoprill Amberguard, an encapsulated amber colorant for use in beer containers.
According to the company, the colorant provides excellent protection from ultraviolet light and visible light to preserve the flavor of the beer.
Also at NPE 2006, held June 19-23 in Chicago, the firm also launched Holcovinyl LQ, a liquid colorant for PVC pipe applications, and Holcobatch WPC, an encapsulated colorant for wood plastic composites.
Holland is a unit of publicly held Holland Colours NV of Apeldoorn, the Netherlands.
Holland opened a $3 million plant in Richmond in late 2004.