Plastics News and the Brookfield, Conn.-based Society of Plastics Engineers are joining forces to put on what the two organizations are saying will be North America's largest plastics industry event in 2007.
The event will pair Plastics News' Plastics Encounter trade show with SPE's annual technical conference, Antec.
The collocated Plastics Encounter/Antec 2007 is slated for May 6-10 in Cincinnati.
Unlike past Encounters, the upcoming show will have a national focus, not a regional one, said Linda Whelan, director of trade shows and marketing for Plastics News/Plastics Encounter.
The partnership with Antec is one that Whelan hopes will turn into a long-term one.
Lesley Kyle, SPE's senior event manager, said collocating the events is about merging the technical and nontechnical sides of businesses.
``The importance of technology in the plastics industry today reaches beyond engineers and researchers to include professionals in sales, marketing, operations, et cetera,'' Kyle said.
``Collocating Antec with Plastics Encounter is an opportunity for SPE to deliver technical information to this expanded audience.
``It's also an opportunity to expose the technologists who make up Antec's core audience to new developments on the traditional business side of plastics.''
Plastics News publisher and Vice President Tony Eagan said the event merger is in response to attendees who have said they are looking to get more value out of attending trade shows.