Melbourne-based Cryovac Sealed Air Corp. expects to capture a large portion of the Australian and New Zealand ``on-the-go'' food markets after securing distribution rights for its newly released Combo Lid.
The polypropylene Combo Lid is an all-in-one lid and serving utensil package, designed by Melbourne-based Aus-Lid Enterprises Pty. Ltd.
Aus-Lid has patents for the product in Europe and the United States, and has given Cryovac exclusive rights to manufacture the lid in Australia and New Zealand.
Cryovac is part of Sealed Air Corp., headquartered in Saddle Brook, N.J.
Glenn Drake, Cryovac business development manager, said the Combo Lid is a cost-effective alternative for food manufacturers to hygienically seal ready-to-eat products that include utensils.
``Usually, separate utensils have to be attached to the product post-filling, or issued separately at point of sale. A range of utensils can be easily designed for inclusion with the lid, such as a fork, a spatula and even chopsticks.''
Drake said the utensils are attached under the lid by a hinge and separated by consumers after products are opened. ``Combo Lid can be manufactured in plain, clear, high-clarity PP or decorated by pressure-sensitive labels pre-applied by Cryovac.''
Launceston, Australia-based Tamar Valley Dairy Pty. Ltd. launched the first Australian product packaged with the Combo Lid this month, selling single-serve cheesecake. Drake said other companies will release products this year, but he would not give details.
He also would not say how much the market is worth to Cryovac, but said the company hopes to sell ``a few million'' lids each year.
``We've had a lot of interest and we can see many applications, including ice cream, pasta, soups and noodles,'' he said.