I read all of your Plastics News issues with interest. I have seen the report on GE Plastics staying away from the NPE show and conducting seminars across the United States to reach out to clients [“GE Plastics finds seminars NPE alternative,” Oct. 30, Page 27]. I have also seen the opinion of Walt Bishop, vice president of trade shows for the Society of the Plastics Industry Inc. [“NPE complements GE business strategy,” Mailbag, Nov. 6, Page 6].
I have been involved in trade shows for the last 20 years in India, being actively associated with helping to plan and oversee international and national fairs. One thing that the fairs offer exhibitors is unknown prospects who become customers.
Even GE Plastics, with its huge scale of operations and manpower, cannot know all the prospects in the marketplace. In fact, there are almost 25-35 percent overseas business visitors at NPE who may never be invited to a GE Plastics seminar.
Several dozen exhibitors have told us over the last 20 years that well-organized fairs help them meet totally new clients. They also get new ideas about the future needs of end users. These are prospects who are not on their radar screens at all. Several of them tell us that they have been able to enter new markets, which they had not imagined existed, and they give credit to trade-fair participation.
In view of this, by remaining away totally from NPE shows, GE Plastics runs the risk of missing out on the unknown possibilities of business.
Maybe GE Plastics has enough business for a few years not to be worried about possibilities it may have missed out on from trade fair inquiries.
All India Plastics Manufacturers Association