Ningbo Haitian Group Co. Ltd. will establish a service center in through a joint venture with Moscow-based equipment supplier Plastic-Centre, as the huge Chinese injection press maker moves to get stronger in Russia and the Commonwealth of Independent States, with the goal of market leadership by 2010.
Haitian has used different independent agents in Russia, but is consolidating that work in Moscow at Plastic-Centre for sales, service, application support and training.
Haitian, based in Ningbo, sold 140 machines last year in Russia and the CIS countries. Haitian said the Russian trade magazine Plastiks ranks it as the third-largest injection press supplier to the Russian market, measured by units, behind Demag Plastics Group of Schwaig, Germany, and South Korean press maker LG International Corp. of Seoul.
Haitian registered as a company in Russia in late 2006. In addition to Moscow headquarters, the company will have agencies in St. Petersburg and Samara, followed by offices in the Ukraine and other cities in the region.
Haitian named Alexander Dokouchaev, 37, as chief executive officer of the new operation. He is an engineer who has worked with several multinational companies. Before joining Haitian, Dokouchaev worked for a management and marketing consulting firm.
Hu Bo, 29, was appointed chief technology officer and technical director, responsible for all service-related activities. An engineer, he was responsible for Haitian's international after-sales service team in China, covering customers in more than 30 countries. He also was employed by Haitian's Italy-based subsidiary, Haitian Europe SpA in Cazzago San Martino.
Haitian will own the Russia joint venture through Haitian Europe.
Helmar Franz, Haitian's executive vice president and a member of the group board, will represent Haitian as a member of the Russian company's supervisory board.
Franz, a German, is an expert on the Russian market for injection molding machines. His father sold textile machinery there and Franz moved to Moscow at age 13, spending nine years there. He was put in charge of Mannesmann Demag Kunststofftechnik in 1991, when he joined the German press maker, which is now Demag Plastics Group.